MASTERING SALES AND DISTRIBUTION IN FMCG

By Charles Omondi.

Mastering Sales and Distribution in FMCG" is your ultimate guide to unlocking success in the fast-moving consumer goods industry. Learn proven strategies for market penetration, distribution, and sales execution from expert Charles Omondi. Perfect for sales professionals, entrepreneurs, and anyone looking to grow in the FMCG sector

About The Book Purchase eBook Ksh@650

About The Book

Mastering Sales and Distribution in FMCG is a comprehensive guide designed for sales professionals, entrepreneurs, and distributors looking to optimize their sales and distribution strategies in the Fast-Moving Consumer Goods (FMCG) industry.

This book covers proven techniques for increasing sales, building strong distributor relationships, negotiating better deals, and maximizing profits. It provides actionable insights on modern trade, general trade, pricing tactics, and key account management—all essential for succeeding in the competitive FMCG landscape.

Key Highlights

  • ✔ Key Account Management – How to manage and negotiate with supermarkets, wholesalers, and retailers
  • ✔ Retail Execution Strategies – Ensuring products are well-positioned, stocked, and promoted for maximum sales
  • ✔ Pricing Models for FMCG – Understanding cost-plus, competitive, penetration, and premium pricing strategies
  • ✔ Negotiation Techniques – How to secure better shelf space, price discounts, and long-term contracts
  • ✔ Sales Team Management – How to recruit, train, and motivate high-performing sales teams

Whether you’re a beginner in FMCG sales or an experienced professional, this book equips you with practical strategies to increase revenue and expand your market presence.

Get Your Copy Now

A few decades of FMCG sales and distribution have established proven strategies that only a risk-taker would ignore.

Reviews

4/5(17 Reviews)

Yeeak

Mawuli Agbo

Ghana

If you want to grow your career in sales or improve as a PRO especially in FMCG industry. I highly rcommend that you get a copy of this book. Very practical and useful material".

Juwel

Ali Gulled

Kenya

Thanks for simplifying the sales and distributuion In FMCG sector"

Rasakw

Kevin Mutua

Machakos, Kenya

Charles Omondi breaks down sales and distribution in a way that’s easy to understand, even for beginners. I particularly loved the real-life examples and step-by-step approach. If you're in FMCG, this book is a must-have!".

Yeeak

Grace Njeri

Nairobi, Kenya

I never realized how much I was doing wrong until I read this book. The insights on retail distribution, customer engagement, and market penetration are exactly what I needed. Highly recommended for sales professionals and entrepreneurs!".

Juwel

Daniel Kiprop

Uasingishu, Kenya

Before reading this book, I struggled to get my products to the right customers. Now, I have a clear strategy and a better understanding of how FMCG sales work. Charles Omondi really knows his stuff!".

Rasakw

Eldad Okoyo

kisii, Kenya

This book completely changed how I approach sales! The strategies are practical and easy to implement."

blogger
Charles Omondi
sales and distribution expert, Writer...

I am a seasoned FMCG sales and distribution expert with over 10 years of experience in retail execution, merchandising, and sales strategy. Throughout my career, I have worked with leading brands such as Kenafric Industries, Hilalium and Sons, and other manufacturers in the FMCG sector, helping businesses scale their distribution and maximize sales performance. As a Sales Leader, I have trained and mentored sales professionals, equipping them with the skills and strategies needed to thrive in competitive markets. My expertise extends to modern trade, general trade, and the dynamics of working with supermarkets and distributors. I am also a sales mentor, consultant, and content creator, sharing practical insights on LinkedIn and other platforms to empower sales professionals and entrepreneurs. Through Charvine Edge Consulting, I provide structured mentorship, sales training, and consulting services to individuals and businesses looking to improve their sales execution. In addition to consulting, I am the author of “Mastering Sales and Distribution in FMCG”, a book that offers a comprehensive guide to navigating the sales industry and building lasting relationships with supermarkets and distributors. Let’s connect and explore how I can help you or your business succeed in sales and distribution.

Book Presentations

Stop by and meet the author

Nakuru Kenya

Get sample

Contact Author

feel free to reach out.

Charles Omondi
Nakuru
Kenya

+254 756 451 992
okeloomondi@gmail.com